Fashion 24 June / Fashion Feature
A Season of Poise
Natalia Vodianova for CH Carolina Herrera FW25
Photography by Cass Bird
In its latest Fall/Winter campaign, CH Carolina Herrera steps into a new chapter of effortless elegance, spotlighting iconic supermodel Natalia Vodianova. Captured through the lens of the ever-intuitive Cass Bird, this visual series is more than a seasonal style statement — it’s a celebration of quiet luxury, grace, and the enduring power of modern femininity.
Set against the golden interiors of a Parisian Haussmannian apartment, the campaign moves like a visual diary: intimate, cinematic, and deeply romantic. Natalia embodies the CH woman with instinctive charm — joyful, bold, and unapologetically refined.
Craft Meets Character
Draped in tailored silhouettes from the Fall/Winter 2025 collection, Natalia moves through moods and moments — from glamorous nights in sculpted gowns paired with the Scala Insignia clutch, to garden soirées in flowing chinés and the Doma Insignia, a bag born of Carolina Herrera’s love for dressage.
Each bag is more than an accessory — it’s a conversation between craftsmanship and identity. The Initials Insignia, with its gold-plated motif, becomes a wearable symbol of personal legacy, while the Blason speaks of lineage and minimal refinement. In contrast, the CHarismatic CHaramba offers whimsy and eclectic charm, blending textures and playful silhouettes.
A Mood of Strength and Lightness
This campaign pulses with texture and narrative. Black dominates the palette, with standout pieces like the pareo-style skirt and pink Lacito Insignia bag offering a tension between softness and sculptural power. And for those with a flair for rebellion, the Bimba — inspired by childhood play — adds a nostalgic twist to high fashion.
Closing the story is the Camelot bag, carried with quiet confidence by Natalia — a reminder that joy can be as radical as elegance.
About the Faces Behind the Lens
Natalia Vodianova, known globally not just for her career but for her philanthropy, brings authenticity and warmth to every frame. From humble beginnings in Nizhny Novgorod to founding the Naked Heart Foundation and launching the charity platform Elbi, her influence extends far beyond the runway.
Cass Bird, whose signature is empathy and raw beauty, captures Natalia with a rare softness. Her photography — often found in the Brooklyn Museum and The Smithsonian’s National Portrait Gallery — bridges art and fashion with emotional fluency.
CH Carolina Herrera continues to embody a lifestyle of joy, grace, and contemporary polish. This campaign marks not just a season of style, but a spirit of renewal.
Explore the full collection at chcarolinaherrera.com
Follow the brand on Instagram: @carolinaherrera
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