ActiveWear 24 June / PUMAx OPEN YY Feature
PUMA x OPEN YY
A Second Chapter in Seoul-Street Fusion
PUMA reunites with Korea’s cult-favorite label OPEN YY for a highly anticipated second collaboration—this time, reimagining the brand-new H-Street silhouette through a fresh lens of Seoul street style.
Merging athletic heritage with directional edge, the collection features a minimalist yet forward design approach. Think streamlined shapes crafted from premium nubuck, breathable mesh, and finished with a detachable, dual-branded tongue—a nod to both function and fashion.
Arriving in three versatile tones—beige, blue, and white—this drop is a refined expression of movement, identity, and everyday style.
This isn’t just another collab. It’s a conversation between past and future, sports and street.
Honoring Legacy, Redefining Style: The Full Collection
PUMA x OPEN YY unveils a complete footwear and apparel lineup that reinterprets PUMA’s sports heritage through the lens of contemporary Korean fashion.
Founded by creative sister duo Ji-Young and Bo-Young, OPEN YY has made its mark by celebrating the power of individuality, contrast, and shared identity. After capturing attention in 2023 with their unique take on the Speedcat OG, the brand now returns with a collection rooted in storytelling and street sensibility.
At the center is the newly launched H-Street sneaker—a silhouette drawn from PUMA’s track & field archives and elevated with OPEN YY’s signature aesthetic. Accompanying the footwear is a capsule wardrobe that blurs the boundaries between sportswear and everyday wear: technical running vests, tailored shorts, and a sleeveless topinfused with quiet, feminine strength.
This collaboration is more than design—it’s a cross-cultural tribute to movement, memory, and modern expression.
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