AJE

'REBEL REBEL'

SPRING/SUMMER 2026 PFW DEBUT

Spring/Summer 2026 

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(Tuesday 7th October, 2025) - Edwina Forest & Adrian Norris debut the Aje Spring/Summer 2026 collection at the Palais de Tokyo during Paris Fashion Week

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Australian fashion house Aje made their spectacular Paris Fashion Week debut yesterday, unveiling the highly anticipated 2026 Summer Runway collection, REBEL REBEL.

  

The brand's Paris debut and milestone presentation by Co-Founders Adrian Norris and Edwina Forest signalled the next chapter for Aje, bringing a distinctly Australian perspective to the global stage.

 

 

"Presenting at Paris Fashion Week marked a defining moment in Aje’s evolution and one that we are immensely proud of.  It was an incredible opportunity to share our unique aesthetic on a global stage and connect with  international press, buyers, tastemakers and friends of Aje.  After 17 years of building Aje, showing in Paris marks a pivotal milestone for us as a brand as we continue to build our presence worldwide,” said Adrian Norris, Co-Founder and CEO of Aje.

 

Inspired by the avant-garde artists of the 20th Century, the 2026 Summer Runway collection, REBEL REBEL – was a daring exploration of figure and form where contemporary visions met house foundations.  A moving museum of wearable sculptures, the season rescripts Aje handwriting in innovative textures, tones and detailing. The wardrobe is reworked with hazed cascades, hand-pleated movement and effortless cool structures, revealing fresh feminine delicacies and unseen lines.  (See full 2026 Summer Runway  - REBEL REBEL collection notes below)  

 

“We feel so honoured to have presented our brand vision at Paris Fashion Week and to showcase our craft and creativity on a global stage.  Paris holds a deeply personal place in our journey, from our long-standing wholesale endeavours to my time spent living here. We could not have imagined a more fitting city to debut REBEL REBEL.  It represented both a sense of homecoming and a bold step forward as we continue our global expansion,” said Edwina Forest, Co-Founder and Creative Director of Aje. 

 

International faces in attendance included Jessie Andrews, Giovanna Ewbank, Olivia Jade, Tina Kunakey, Lena Perminova, Julia Restoin Roitfeld, Emili Sindlev, Pernille Teisbaek and Phoebe Tonkin. 

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SUMMER 26 REBEL REBEL

Dare to question. 

 

Inspired by the avant-garde artists of the 20th Century, Adrian Norris and Edwina Forest present the 2026 Summer Paris Runway collection – a daring examination of form.

 

Unleashed from constraints, unbound from tradition. A new sense of order. A new way to wear. Summer 26 references a series of contemporary masters, exploring the expression of figure and form to cast a fresh lens over the silhouette. Roots are revisited. History is unravelled. Home is regrown. Evolved. Elevated. Constructed. Deconstructed. Rebel. Rebel. 

 

The subject is suspended in proportional play, revealing a sequence of wearable sculptures, feminine delicacies and unseen lines. Hazed cascades, hand-pleated movement and dappled dimensions take the space. Volume is released in fresh breadths, alive and lithe, grounded yet open. Folds, tucks and hand-stitched gathers hold each gesture in place, as lengthened flourishes and layered arrays stretch in infinite motion.

 

Contemporary visions meet house foundations, with appliqué petals, cloudy expansions, and sensate fringing vibrating throughout. Matte rippled ridges, hyper-sheen glints, airy sheer veils – each texture a story of then and now. Aje handwriting is scripted in lush, layered raffias, ultra-fine crinkles, raw cut hems and tonal topstitching. The archival revival. The moving museum. Rebel. Rebel. 

 

Vegan leather explores innovative finishes, broderie anglaise trails effortless cool denim, sensory knits cocoon and compress, tough biker layers add structural edge. Flying brushed finishes and hand-hammered bead hardware follow, recalculating outfitting with wild refinement.

 

Reflective of natural Australian beauty, palette presents hues inspired by the rich and diverse landscape with earth tones, dusted pastels and hyper-pigment pulses. Transparencies and opacities keep conversation, with sun-bleached qualities meeting vivid manifestations of hand-painted prints. The artist is honoured in depictions of native flora, intricate blossoms and technical sketched placements over melting ombré. Light flashes in angular qualities, chiselled

chromatics and sequin-stacked shine. Ebbing. Flowing. Changing. Scaling. Rebel.

Rebel. 

 

The wardrobe, reworked. Elegance, undone. Aje, in pure form. 

 

Summer 26 Rebel Rebel arrives, presented on the Paris Fashion Week Runway. 

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Samples can be requested at PURPLE PR LONDON