Fashion Week 2026 / ERDEM - SS26
ERDEM
'Where Memory Dances with the Future '
ERDEM SS26 at the British Museum — London
As the sun dipped west, the British Museum’s neoclassical facades became the stage for Erdem Spring/Summer 2026 — a gathering of past, present, and the faint pulse of what’s next. The hour: 18:00 GMT, Sunday 21 September 2025. The moment: timeless.
Inside the grand halls, the show unfolded like a whispered ritual. The stone pillars and ancient artifacts bore silent witness as models glided between shadows and soft light, each silhouette a bridge between Erdem’s floral romance and a quietly emergent future. The video asset (above) captures the procession: folds catching breeze, lace whispering against marble, color shimmering in corridor gaps.
Erdem’s world always lives between strength and gentleness, and here that duality was sharpened. Under Lukas Heerich’s score, memories writ in petals found new voice. Fara Homidi sculpted faces with softness that felt like breath; Anna Cofone coaxed hair into structures that spoke of wind and geometry. Glossify nails glinted as punctuation, Commando undergarments held form beneath sheer overlays, and Smythson stationery hinted at personal myth and invitation.
Ben Grimes’ casting echoed this duality — faces that read as both heirloom and origin story. myBlend skincare brought skin to quiet luminosity, letting texture speak. Production by OBO and video by InDigitale framed Erdem’s vision like film: deliberate, elegant, fleeting.
Erdem SS26 was not merely about dresses. It was an elegy to memory’s architecture — petals and lace as relics, cut in motion, breathing between light and darkness. The lines between museum and runway blurred; the past became fabric, and in those folds, we found images of who we were and who we might become.
ERDEM
'Where Memory Dances with the Future '
SPRING SUMMER 2026
For Spring Summer 2026, Erdem looks to the extraordinary figure
of Hélène Smith, the late 19th-century Swiss medium whose trances
carried her across centuries, continents, and planets. Smith believed
herself to have lived other lives: as a member of the French court,
as an Indian princess, and as a traveller among Martian skies. These
three incarnations - which the psychologist Théodore Flournoy called
her Romantic Cycles - became both her myth and her undoing.
Smith’s visions were dreamlike and often discredited, yet they reveal
a woman continually inventing and reinventing herself through
her art. Her story speaks of multiplicity: monarch, mystic, Martian
- identities overlapping, fractured, and reassembled at the edge of
imagination.
The collection is a meditation on this shifting sense of self,
embracing the contradictions of history and fantasy, reality and
dream. It reflects the many facets of femininity - expressive, fluid,
and never confined to a single narrative.
Credits
Casting—Ben Grimes
Music—Lukas Heerich
Makeup—Fara Homidi for Fara Homidi Beauty
Hair—Anna Cofone for Authentic Beauty Concept
Skincare—myBlend
Nails—Glossify
Stationery—Smythson
Undergarments—Commando
Production—OBO
Video—InDigital
Samples can be requested at ERDEM LONDON
