MARWAN AL HOSSARY
ECHOS
Editorial 04TH NOVEMBER / Fashion Story
Bathed in the pale shimmer of the Dubai coastline, ECHOS unfolds as a visual meditation on memory, resilience, and renewal.
In this story, the ocean becomes both mirror and messenger — its endless horizon reflecting the quiet persistence of the human spirit. As winter drifts softly into the desert air, the team captures a mood that feels both solitary and luminous: the in-between season of reflection.
Director and Photographer Marwan Alhossary, together with Producer Katy Bettu and Stylist Salma Ali, invites us to pause and breathe — to find calm in the pull of contradiction. Rough stone and soft water. Solitude and presence. Stillness and motion.
This is not a story about fashion alone, but about the feeling of returning to oneself.
A whisper that says: even in the vastness, we are never lost.
'ECHOS'
Echos of the past roll in like waves,
carrying memories that gently touch the shore,
reminders that every struggle and every pause
is part of the journey that shapes who we are.
Here, tension meets calm,
where rugged rocks meet soft breezes,
and life’s challenges reveal their quiet beauty.
In stillness, the noise fades away,
leaving whispers of inner strength,
a quiet force that pushes us forward,
alone, yet unbroken.
Like waves echoing,
we hear back what we’ve always known,
the answers have been within us all along.
Director & Photographer Marwan Alhossary, Producer Katy Bettu Stylist Salma Ali, Hair&Make-up Moona Sultan,
model Lais @fashion_league_uae, Styling Assistant Mai El Bahar, Retoucher Andri & Marwan
Look DESIGNER AND US
Rings and Earrings POISON DROP
Rings and Earrings POISON DROP
Editor's Note: At LUMEN, we recognize the environmental cost of fast fashion and support creative voices shaping visual culture from diverse realities, while advocating for mindful, sustainable evolution. This story features styling by Salma Ali and pieces from DESIGNER AND US, Tres Tilda, Poison Drop, Mango, and &OtherStories—brands navigating the fast fashion landscape with contrasting approaches. Mango embraces AI-generated models to meet rapid demand and cost pressures, while &OtherStories prioritizes sustainability through organic materials, timeless design, and supply chain transparency. Both reflect the complex balance of speed, impact, and creativity in today’s industry. We honor such innovation and vision, supporting continued progress toward a more responsible, creative future.
Look TRèS TILDA
Rings and Earrings POISON DROP
Rings and Earrings POISON DROP
