This season has been a reflection on humanity, empathy and devotion — on how clothing can both hold emotion, and carry memory. In a world that often feels mechanized and accelerated, I felt drawn back to the essence of making; the human touch, the spirit of community, connection and shared values. I was profoundly inspired by traditional costume and folkloric craft.

What moved me most about these garments, is not only their beauty but also to feel how much effort and time was put into them. Every embroidery, knitted thread and printed motif reveals both the maker’s hand and their devotion. They were never identical, they had unique irregularities that made them feel human. They were shaped by the skill and stories of those who created them.

It’s about exploring what folk means — all that is shared within a community.The stories, beliefs, rituals and techniques. Folk, for me, is about togetherness. It is about empathy, humanity, and a connection to the past — the symbolic and spiritual threads that bind people together.

This sense of humanity, community spirit and empathy feels essential right now; it is what I want this collection to express. 

I wanted to bring that same spirit into today. There is a sensitivity in the fabric, a surface reveals the human hand, rather than conceals it — time, effort and devotion is invested into every stitch. The irregularities that reveal human care more than machined perfection. There is always a trace of something symbolic — a motif or technique, a talismanic detail, something spiritual. To me, this is a path to feeling more human, more connected.

This collection is an ode to those gestures of care. It is both a return and a renewal — an invitation to see fashion not as escape, but as connection.

Love,

Chemena ABOUT CHLOÉ

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who liberated

women from the formal fashion of the era by pioneering luxury ready-to-wear. A true

visionary, Gaby Aghion believed that women should dare to be themselves. Today,

the Maison is a leading luxury French fashion house, which continues to embrace the

founder’s vision of free-spirited femininity and effortlessness under the creative direction

of Chemena Kamali.

ABOUT CHEMENA KAMALI

Born in Germany in 1981, Chemena Kamali undertook a Master of Arts in Fashion

at Central Saint Martins University of the Arts in London under Professor Louise Wilson.

The German designer has over two decades of experience including a long tenure with

Chloé. She began her career at the Maison as part of Phoebe Philo’s team and later

returned as Design Director to Clare Waight Keller in 2012. Most recently, from 2016,

she was Women’s Ready to Wear Design Director for Anthony Vaccarello at Saint Laurent.

Since October 2023, Kamali is the Creative Director of Chloé.

Creative Director: Chemena KamaliStylist: Elodie David TouboulHair Artist: Anthony TurnerMake-Up Artist: YadimCasting Director: Piergiorgio Del MoroMusic: Konstantin Wehrum & Deck d’ArcyRunway & Video Production: La Mode en Images Samples for Press can be requested at KCD WORLDWIDE