Fashion Week 2025 22 FEB / Backstage HELEN ANTHONY
In a dazzling display at London Fashion Week, Helen Anthony's Autumn/Winter 2025 collection captivated audiences with its masterful blend of tradition and innovation. Creative Director Naeem Anthony drew inspiration from the concept of duality, presenting over 170 meticulously crafted looks that explored the harmonious balance between opposing elements.
The collection, aptly named 'Gemini,' showcased a striking interplay of contrasting forces: nature versus human innovation, structure meeting fluidity, and classic tailoring infused with modern flair. Anthony's commitment to sustainability was evident throughout, featuring manmade furs that replicated traditional animal patterns, luxurious cashmere and wool fabrics, and hand-embroidered details that added an artisanal touch. Notably, hand-knitted pieces made from locally sourced British yarn connected wearers to the very farms where the fibers originated.
170 LOOKS TO WATCH
Creative Director & Style by @anthonynaeemofficial
Wigs & Lead Hair @johannacreebrownhair for @indolauk
@britishfashioncouncil @londonfashionweek
Show Partner - @corachotequila
Makeup - @pixibeauty @_amanda_bell_
Nails @janelgrantnails
backstage Photography @jesswharehinga . @emily.2307
EXPLORE OUR EXCLUSIVE BACKSTAGE FOOTAGE
Backstage, the atmosphere was charged with creative energy as models, stylists, and artisans collaborated to bring Anthony's visionary designs to life. The LUMEN team had exclusive access, capturing intimate moments that revealed the dedication and passion fueling the collection. From last-minute adjustments to the palpable excitement before the runway, our footage offers a behind-the-scenes glimpse into the meticulous process that defines Helen Anthony's craftsmanship.
The runway presentation at the Londoner Hotel's opulent ballroom was a testament to Anthony's ability to break conventional fashion norms. Signature tailored coats featured bold black and white color blocking, while unexpected fabric pairings highlighted the brand's innovative spirit. The collection's rich textures and precise tailoring told a compelling story of balance and contrast, resonating deeply with the audience.
Adding to the excitement, Helen Anthony unveiled a new flagship store on Conduit Street in Mayfair. This creative hub invites fashion enthusiasts to immerse themselves in the brand's world of quality, sustainability, and forward-thinking design. The AW25 collection will be available for purchase at this location later in the year, offering a tangible connection to the artistry witnessed on the runway.
Through our exclusive backstage and front-row coverage, LUMEN celebrates Helen Anthony's AW25 collection as a harmonious fusion of luxury and responsibility. This season, the brand has once again demonstrated that fashion can be both exquisite and conscientious.
Photo Editor Emily Georg . DOP Jess Wharehinga . Creative Sayuri Bloom