CULTURE 17TH SEPTEMBER / fashionweek
On the 17th, Imi Studios didn’t just throw a party — they staged a brief manifesto
Photographer Emily Georg
Born in 2020 by Imogen Evans, Imi Studios has become a voice that pushes back: minimal waste, ethical production, made-to-order in London, championing inclusion. Imi Studios At their recent event, they elevated those values into performance — latex, body, movement, and a crowd primed for questions about what beauty really costs.
The evening felt like a collision: beauty surgery’s cold precision meets celebration. Models draped in sleek minimal pieces, latex gloss damp beneath lights; the curated looks posed near raw walls, exposed seams, shadows. It hinted at the contrast between the surgical ideal — flawless skin, perfect silhouette — and the organic, breathing body demanding recognition.
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@tuggziee IMI STUDIO
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Imi’s ethos is a rebellion: fashion without excess, but not without edge. They refuse the manufactured myth of perfection. If beauty is stitched and sculpted by procedure in popular culture, Imi Studios shows that it can also be ethical, inclusive, and raw. Their pieces aren’t made for convenience; they are built for identity, for voices too often silenced by photoshop and prescription.
In that room, between latex and laughter, the real question emerged: when does beauty cease being creation and start being construction? Imi Studios seems to answer — when you decide whose narrative you trust. And on the 17th, they held the mirror up.
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IMI STUDIO
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