Maison MIHARA YASUHIRO

'ORDINARY PEOPLE'

SPRING/SUMMER 2026

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There are times when someone suddenly starts speaking to me and I don’t remember them at all.
Or, I vaguely remember their face but can’t recall their name.
Everyone has likely experienced something similar.
At times like these, it would be best to confess to them that I don’t remember and allow myself to ask their name and where we had met before.

Yet, for some reason, I say what is needed to make it through the situation.
“I didn’t recognize you with your new hairstyle!” 
I try to avoid hurting their feelings or having them find out how terrible my memory is.
“I’ve always had this hairstyle.”
Their candid response makes for an uncomfortable situation.

That’s right, the theme this season is “Ordinary People”
-Mihara Yasuhiro

Within the history of fashion since the modern era, individual styles were inseparably linked to clothing —styles that are perceived from one’s lifestyle, philosophy, and taste—have long since vanished, and the nature of fashion as a superficial and frivolous game of information is becoming increasingly apparent. This shallowness in itself creates depth, and the more people are portrayed in fashion, the more it gives off a sense of disingenuous.

Amid this irony of today in which fashion’s original form of clothing has been replaced by one’s personality, the Maison MIHARA YASUHIRO SPRING/SUMMER 2026 Collection began with an eye toward the duality that exists deep within “Ordinary People.”

 

What came to the designer’s mind as a way of representing this duality of humans was the outerwear he had first produced in the late 1990s, which fused denim jackets and MA-1 jackets together at the front and back. This led to a return to his origins by finding the essential relationship between fashion and humans, the abrupt and meaningless combination of clothing such as combat uniforms and work clothes, whose original codes have been deconstructed and whose meanings have been lost. With the front and back of the garments often switched; the four-sleeved coats, jackets, and shirts are designed to be worn in a variety of styles, long-sleeved, short-sleeved or sleeveless, evoking the complex human emotions that lie behind our cool expressions.

All items are made using versatile materials, and while the outfits and silhouettes are completely ordinary, the layering and techniques used give them a twisted, human-like three-dimensional quality.

 

Scattered throughout the collection are the unbridled, graffiti-like graphics by Navinder Nangla, known for his Fassion Langwitch project, which uses the unique perspective of dyslexia as a creative source, transforming constraints into rich artwork. The symbolism of casual everyday wear such as hoodies, T-shirts, and jeans, and their established codes have been reverted into chaos.

 

With today’s emphasis on abandoning oneself to the ever-changing flow of the times, this collection reveals the paradoxical abnormality and preciousness of continuing to be ordinary.

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@MIHARAYASUHIRO_OFFICIAL

 

MIHARAYASUHIRO.JP

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Samples can be requested at PURPLE LONDON