MOROCCO KINGDOM OF LIGHT presents MAISON SARA CHRAÏBI and MAISON ARTC 

Monday 24th February, 180 Strand.

 

Morocco Kingdom of Light proudly presented two of the country’s most prominent international designers, Sara Chraibi and Maison Artc as part of London Fashion Week. 

 

Guests included model Adot Gak, Jasper Conran OBE, Hamish Bowles, athlete Annie Tagoe and British Ambassador of Morocco, Hakim Hajoui. 

 

THE HEAVENS by Sara Chraïbi presented her Haute Couture collection titled THE HEAVENS. A collection that showcased her intricate embroidery skills and purity of lines inspired by her very own career in architecture. Sara’s collection puts emphasis on structure whilst blending multiple cultures and her own kaleidoscopic heritage, where tradition and innovation go hand in hand. Wearing her North-African and Mediterranean vision with pride, Sara Charibi’s ambition is to create fashion that celebrates feminity, for the beauty of creation and the freedom of movement and apparel.

 

Maison Artc, a culture house based in Marrakesh showcased his collection titled COMING HOME which not only celebrated culture but also a collection which reflected the experience of Moroccans in the diaspora. Blending cherished memories with the cultural influences of their new surroundings. Through each garment in the collection, Artsi Ifrach expressed the deep emotional connection that keeps the Moroccan heritage alive and which are so deeply embedded in his roots. “COMING HOME” is a love letter to Morocco, a cultural journey told through fashion. 

 

Crafted in Marrakesh, each piece of the collection has been carefully designed using vintage antique garments and fabrics, giving them new life through the creative process. Using colourful silks, tulle and printed cotton, Maison ARTC carefully honors tradition whilst embracing contemporary expression. Each of the collection's 20 looks are one of a kind, bespoke pieces reimagined for today’s world.